Game Perfomix Overview
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Business health at a glance

Period Comparison

Today vs Yesterday · Current Week vs Prev Week · MTD vs Last Month

Performance Metrics

Click metrics below to toggle visibility

Top 10 Publishers

Sorted by Revenue · then Margin %

Partner Conversions Revenue Cost Profit Margin %

Top 10 Offers

Sorted by Revenue · then Margin %

Offer Conversions Revenue Cost Profit Margin %

Publishers

Publisher performance and offer breakdown

Revenue by Publisher

Others grouped

Margin % by Publisher

Others grouped

All Publishers

Click a row to drill down
Publisher Revenue Cost Profit Margin % Clicks CPC (Earnings per click for Pubs) Conversions Offers Status

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Publisher profile

Performance Trend

Action Queue

Top offers needing attention — click to drill down

Offer Performance

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Click to drill down
Margin % –
Conversions –
Offer ⇅ Revenue ⇅ Profit ↓ Margin % ⇅ Conversions ⇅ Trend Last Active ⇅ Status

Revenue Concentration

Top offer dependency risk

Publisher Ranking

Activity

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Performance Trend

Action Queue

Top publishers needing attention — click to drill down

Publisher Performance

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Click to drill down
Margin % –
Conversions –
Publisher ⇅ Revenue ⇅ Profit ↓ Margin % ⇅ Conversions ⇅ Trend Last Active ⇅ Status
Conversion Funnel

Revenue Concentration

Top publisher dependency risk

Offer Ranking

Activity

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Performance Trend
Conversion Funnel
Status
Activity Summary

Offers

Offer performance, publisher breakdown and funnel analysis

Top Offers by Revenue

Coloured by action status

Revenue Distribution

Others grouped

All Offers

Click a row to view funnel
Offer Name ⇅ Revenue ⇅ Cost ⇅ Profit ⇅ Margin % ⇅ Clicks ⇅ CPC (Earnings per click for Pubs) ⇅ Payable Conversions CR (in %) ⇅ Conversions ⇅ Action Publishers ⇅ First Seen ⇅ Status ⇅ Versions

Please select an Offer to view the funnel

Use the Offer filter above to select an offer. The funnel will load automatically.

Respects date range Respects partner filter Auto-sorted by count

Funnel Steps

Detailed breakdown by goal, sorted highest → lowest

Step Goal Users Throttled Actual % Time To Complete Progress

Summary

Per-offer CPC & payable conversion rate for the selected filters. Same values as elsewhere; refreshes with each 30-min data sync.

Offers

Driven by the global date range & filters. Click a column to sort — default is CPC, highest first.

Margin

Date-wise revenue & cost for the selected date range

Cohort Cost Heatmap

Cumulative GPX cost by days-since-install, per install date. Tick "Show margin" to see the margin it leaves, depleting day by day. Driven by the global date range & filters.

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Master P/L

Per-campaign revenue, cost, fraud & ROAS-adjusted profitability

Campaigns

Enter ROAS % per campaign — adjusted columns fill automatically. ROAS is saved on the server.

Cap adjusted at KPI
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Campaign D ROAS KPI Revenue Installs ROAS % Efficiency Adjusted Revenue Costing Fraud Final Costing Margins Profit Adjusted Margins Adjusted Profit
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ROAS by Game

Select a game to upload its ROAS export — Adjust, AppsFlyer or Singular (CSV or Excel) — and view imported ROAS data

Health Check

Operations Control Center — exceptions, risks, and opportunities

Yesterday vs Day Before Yesterday

Revenue, Cost, Margin & ROAS

Revenue At Risk

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Yesterday vs last 3-day avg

Margin At Risk

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Margin < 20% · last 3 days

Publisher Health

MTD · Top 5 & Bottom 5

Offer Health

MTD · Top 5 & Bottom 5

AI

All games — config, economics, versions, ROAS & retention.

All Games

Game Revenue Cost Margin % Installs Avg ROAS D7 Ret D1/D3/D7 Versions

Performance

What changed? Why? Who caused it? Where is the risk?

Daily Trend

Revenue, profit, and conversions over the selected range

Growth Drivers

This week vs last week — what moved revenue and why

Publishers
Growing
Declining
Offers
Growing
Declining

Offer Concentration

Revenue dependency — how exposed are you to single offers?

Publisher Concentration

Revenue dependency — how exposed are you to single publishers?

New vs Existing Revenue

This week — are we growing from new business or existing?

Publishers
Offers

Weekly Revenue & Profit

Week-over-Week Growth

Top Gainers

This week vs last week

Top Decliners

Biggest WoW revenue drops

Publisher Contribution

Revenue share this week — click to open profile

Offer Contribution

Revenue share this week — click to open profile

Weekly Summary

Week Revenue Profit Margin % Conv. WoW Rev.

Monthly Revenue & Profit

Month-over-Month Growth

Monthly Summary

Month Revenue Profit Margin % Conv. MoM Rev.

Administration

Sync data, configure publishers, and manage clients

Sync Data
Type DELETE to confirm:

Configured Publishers

Only these publisher IDs will be fetched during sync

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Add Publisher

Publishers control which IDs are synced. Game configuration is managed in the Game Configurations tab.

Uncheck to pause this partner without deleting their data.

Publishers

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Publisher ID Partner Name Status Actions
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Discovered Games
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Configured
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Pending Config
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Missing KPI
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Missing Funnel
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Missing Margin
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Publishers
Configure Game
1 Game Identity
Your own name for this offer. Takes priority over Offer Name for display, and is not overwritten when Sapphyre renames the offer. Reporting stays keyed by Offer ID.
The advertiser (client) this game belongs to. Optional, entered by hand.
2 Monetization
Payable Goals One goal per row
Bid Structure Auto-linked to goals above
3 Publisher KPI
Retention
ROAS
4 Client KPI
Retention
ROAS
4 Client Benchmark
Retention
ROAS
5 Expected Funnel
Download Sample CSV
Goal Expected % Time Payout ($)
6 Performance Target

Game Configurations

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Game / Offer Type Configuration Actions
Add Client

Clients

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Client Name Games Bid KPI Notes Actions

Fraud Detection Configuration

Minimum CIDs needed at a level to use P7. Below this, falls back to nearest predecessor's median.
Percentile of time-between-levels used as the speed threshold. Default: P7.
Active Rules (applied in priority order)
1
Install Missing
Flag CIDs that fire reward goals without ever firing goal="install" or goal="1"
2
Duplicate Goal
Flag CIDs that submit the same rewarded goal more than once
3
Goal Order Mismatch
Flag CIDs that complete goals out of the expected sequence
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Time Between Levels
Flag CIDs that progress through levels faster than the P7 threshold

Rule Activation History

Effective-dated ON/OFF periods — historical fraud is evaluated against the rule state at each event's timestamp

RuleState Effective FromEffective To

Detection Run

Run fraud detection against all loaded data. Results are stored in the cache and reflected immediately in analytics. This may take a few seconds for large datasets.

Partner Accounts

Publisher portal logins — each partner sees only their own structures

Preview Portal

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Change Requests

Partner-submitted change requests

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Publisher Structures

Publisher Active Offers Pending Offers Paused Offers Avg Rev / Day Margin Status
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Structure

Structure Information

Reward Structure

Description Goal Event Expected % Time (min) Payout ($)
CSV format: Description,Goal Event,Expected %,Time (min),Payout ($) — Description auto-generates from Goal Event if omitted; Expected % defaults to 100, Time defaults to 0.

IAP Events

Manual Overrides

Override Revenue or Cost for any Publisher + Offer + Date. Changes apply instantly across all analytics.

Total Overrides
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Revenue Adjusted
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Cost Adjusted
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Last Updated
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Date Publisher Offer Revenue Override Cost Override Reason Created By Updated Actions

Audit Log

Complete history of every action — sync, structures, administration

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Total Events
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Sync Events
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Structure Changes
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Admin Actions
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Auth Events

GPX Fraud Detection

Automatically detects suspicious users and removes fraudulent conversions from analytics, revenue and payout calculations.

Last Scan —
Duration —
Analysed —
Scan Range —
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Raw Events
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Sapphyre Rejected
(DUPLICATE / CAP / BLOCKED…)
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Valid Events
— empty  +  — NOPAYOUT
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Configured Games
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Fraud Users
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Total Users
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Fraud Users
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Fraud Rate
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of all users
Revenue Blocked
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excluded from dashboards
Cost Saved
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payouts not counted
Fraud Conversions
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fraudulent events removed
Investigation
Fraud by Rule
Fraud by Publisher
Fraud Trend by Day
Revenue Lost by Rule
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CID Publisher Offer Country Install Time Fraud Rule Fraud Goal Severity Revenue Cost Convs Status Actions
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Detail

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Add Override
Create a new manual override
General
Override Values

Leave blank to use the calculated value. At least one must be set.

$
$
Audit Trail
Delete Override?
This action cannot be undone.
Import Overrides from CSV
Expected columns: Date, Publisher ID, Offer ID, Revenue Override, Cost Override, Reason, Notes
First row = header. Revenue / Cost columns may be empty to skip that override.